Modeling effects of social influence and social norms in humans
科研大讨论系列报告
报告题目(Title)：Modeling effects of social influence and social norms in humans
报告人(Speaker)：Sergey Gavrilets（田纳西大学）
地点(Place)：北师大图书馆三层报告厅
时间(Time)：2024年4月26日（周五）下午3:30-5:00
邀请人(Inviter)：张博宇
报告摘要
Traditional approaches to modeling human behavior in social dilemmas primarily employ various forms of game theory, which focus on the material outcomes of actions or strategies as represented by payoffs. In evolutionary game theory, these payoffs are often linked to biological fitness. However, human behavior and beliefs are significantly influenced by non-material factors, including social and psychological effects. In this lecture, I will begin by outlining the key differences between standard models of biological evolution and those specifically designed to describe human behavior. I will then explore why social influence has played a pivotal role in human evolutionary processes. Following this, I will introduce some simple mathematical models that capture the impacts of social influence and social norms on both individual and collective behavior. My talk will conclude with a discussion on how insights from these models can inform strategies to mitigate harmful social norms, such as foot-binding, female genital mutilation, and excessive drinking among college students, as well as promote beneficial social norms, including those fostering pro-environmental behaviors.
主讲人简介
Sergey Gavrilets教授是美国艺术与科学学院院士，现担任田纳西大学数学系和生态和演化生物学系教授，社会复杂性动力学中心主任，国家数学和生物合成研究所科学活动中心副主任，以及牛津大学人类学学院研究员。Sergey Gavrilets教授主要通过数学方法来研究复杂的演化过程，如人类起源和社会复杂性演化。他的研究融合了数学、计算科学、生物学和社会科学，在Nature、Science、PNAS等期刊发表多篇论文，并担任American Naturalist，Evolution等多个国际权威期刊的副主编。
